We Help You Take Action

At 7B Software, we think of software development as the third and fourth stages of the OODA loop (Observe, Orient, Decide, and Act).

Yes, we’ll write great code. But we’ll always do it with an eye to your bottom line. And your bottom line always benefits from keen observations and orientation to the state of the art.

How do we do this? We learn your business so that we can know your pain points. Then we use this knowledge to examine technical alternatives.

We often build prototypes and models to aid the Decision phase. That’ll build confidence that you’re going down the right road.

Then it’s time to act! We’ll write, test, and document software and data models.

Finally: anybody who has lived by OODA knows that the key to it is quickness. You’re always under time pressure. The OODA loop has to be tight. That’s why we’re big proponents of agile methodologies with quick sprints.

DIKW means Data, Information, Knowledge, and Wisdom

In our Services picture above, you can see each “pyramid” is formed by D, I, K, and W.

The goal of getting through OODA is building K (Knowledge) and W (Wisdom) along the way. We build these by converting raw D (Data) about your business into actionable I (Information).

These are more than buzzwords. They are the key to building relevant and reliable software.

They are all about having a clear line of sight from your objective to your target.

And they are about reliability, which is what happens when the rules of your business are obvious and discoverable, directly in your software.

Want to know more?

Schedule a quick call with us! We’ll discuss how you can get to the next level through the OODA approach to development.